Kathryn White IT writer

Tel: 01983 20 91 51

email: kathryn@ITwriter.co.uk

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Case studies

To write a good case study, you need more than just good writing skills.  You need good people skills too. 

In recent years, I have conducted telephone interviews with over fifty senior business executives.  I know how to put people at ease and which questions to ask to capture powerful quotations. When speaking with your customers, I am an ambassador for your company and am polite and considerate at all times.

I write case studies in a range of different styles and formats – but always place the emphasis firmly on benefits to create effective and valuable pieces of sales collateral. Following every customer interview, I provide prompt feedback to the account manager, so that any issues raised during the call can be appropriately addressed.

 

Case studies examples
"A customer recently told us how professional Kathryn was on the telephone when she interviewed him.  We are confident that she presents a very positive image for our company when she speaks with our customers, and her case studies are always first rate."
- Marketing Manager