An experienced IT industry and business copywriter
I specialise in writing marketing materials for businesses, primarily those in the IT and business consulting industries. With over 25 years’ experience, I have a solid understanding of business issues and technology trends, so can turn even the most complex, technical material into clear, persuasive copy. I write all kinds of materials from customer case studies and newsletter articles to blogs, brochures and technical whitepapers.
I have a particular interest in sustainability initiatives and have written about everything from safeguarding
red squirrels and combatting plant disease to improving crop production and generating renewable energy. So many of the world’s best ideas for improving resilience and biodiversity are being delivered through the creative application of advanced IT solutions, and I enjoy raising awareness of these vitally important initiatives.
Career at a glance:
- 650+ IT industry customer case studies written—so far!
- 60+ clients supported with new brochures, websites, newsletters and other materials
- 40+ articles and customer stories written about sustainability in last three years alone
- 25+ years of experience as a copywriter for business-to-business marketing
- 19 years working with one particularly long-standing client
- 1 professional writer you can rely on (just me, no hidden subcontractors)
Case studies
In recent years, I have written over 650 IT case studies about the business benefits derived from a wide range of different technologies and consulting services.
White papers
Newsletters and e-news
Blogs
Team me up with your technology experts and together we can produce regular, topical and insightful content for digital marketing and social media.
Brochures
Press releases
Feature articles
Web site text