01983 209151 kathryn@ITwriter.co.uk

Clear, persuasive marketing copy for IT companies and other businesses

Technology | Sustainability

An experienced IT industry and business copywriter

I specialise in writing marketing materials for businesses, primarily those in the IT and business consulting industries.  With over 25 years’ experience,  I have a solid understanding of business issues and technology trends, so can turn even the most complex, technical material into clear, persuasive copy.  I write all kinds of materials from customer case studies and newsletter articles to blogs, brochures and technical whitepapers.

I have a particular interest in sustainability initiatives and have written about everything from safeguarding
red squirrels and combatting plant disease to improving crop production and generating renewable energy.  So many of the world’s best ideas for improving resilience and biodiversity are being delivered through the creative application of advanced IT solutions, and I enjoy raising awareness of these vitally important initiatives.

Career at a glance:

  • 650+ IT industry customer case studies written—so far!
  • 60+ clients supported with new brochures, websites, newsletters and other materials
  • 40+ articles and customer stories written about sustainability in last three years alone
  • 25+ years of experience as a copywriter for business-to-business marketing
  • 19 years working with one particularly long-standing client
  • 1 professional writer you can rely on (just me, no hidden subcontractors)

Case studies

In recent years, I have written over 650 IT case studies about the business benefits derived from a wide range of different technologies and consulting services.

 

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White papers

If there is an emerging trend you want to ‘own’, a new technology you want to explain or a pressing business issue you can solve, I can explain and clarify it in a white paper.

 

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Newsletters and e-news

Whether you wish to produce a 16-page, full-colour customer magazine or a short email news bulletin, I can research and write clear, punchy stories that will attract attention.

 

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Blogs

Team me up with your technology experts and together we can produce regular, topical and insightful content for digital marketing and social media.

 

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Brochures

Liaising closely with design teams, I have written two-page technology fact sheets for numerous clients, as well as longer technical product guides and company overview brochures.

 

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Press releases

With my background as an associate director of a leading technology PR agency, I know how to write press releases that present facts clearly, accurately and convincingly.

 

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Feature articles

Let me interview your managing director, CTO or technology experts and produce topical, thought-provoking articles for publication in industry and business titles.

 

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Web site text

From small tweaks and edits to complete re-writes, I am confident generating web site copy to attract the attention of both prospective customers and search engines.

 

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For information on my fees and a quotation for your next project, contact me on Kathryn@itwriter.co.uk or +44 (0)1983 209151.